It’s been 10 years since Molly Jane Quinn and I launched a tumblr that poked good-natured fun at Dwell magazine. Our imagined and irreverent captions to photos of ‘the modern life’ went viral within 12 hours of our first post. Suddenly we found ourselves with a book deal from Chronicle and pages and pages and pages to fill. I’m sharing some of our early ideas (fortunately we both think in page layouts) many of which made it into the book, still available here!